Sneakers Unboxed

Dive Deeper into Sneaker Culture, Watch This

12 July 2022

Nowadays, sneaker culture is a global phenomenon, but it was born locally, even before the rise of the internet. The series Sole Origins takes you to the cities that have had a great impact on this.

In this YouTube series collectors, designers and store owners tell their personal stories. A New York DJ, for example, is still dreaming of that one pair that changed everything in 2005. In Tokyo, retailer Atmos has been releasing special collabs for the Asian market for years. While concept store Colette in Paris sold exclusive clothing brands together with sneakers in one store for the first time. The ultimate viewing tip for sneakerheads.