Exploring and breaking social norms around sexuality and identity is central to much of the work from this period. This research often uses new technological developments in the field of both material and media (such as glasses and helmets).
However, the architects of this period, being mostly male, often get stuck in their own sexual fantasies. Not until VALIE EXPORT, now celebrated as one of the most important feminist artists, does this change. Some of her earliest projects can be seen as a direct criticism of the work of her male colleagues.