A dot, an arrow or a pin on a map on your smartphone: these are what you use nowadays to indicate where your body is located. But does anyone still remember the phone box?

Design crosses the threshold of our bodies more often than you might think.

In other countries, the bike tended to be associated after the turn of the century with the working class. Queen Wilhelmina’s penchant for cycling meant that in the Netherlands, by contrast, bikes continued to be used by all levels of society. They have been seen as ‘typically Dutch’ ever since.

Rings are worn directly on the skin, but they are also visible to everyone. They make it easy to display your affinity with another person or a particular group.

For many of us, eating with a knife, fork and spoon is entirely natural.

We dig, plant, rake and water the garden, and then leave it to grow. The watering can has become a typical and familiar design in this regard.

The rules determine not only the game in general, but also how the player is permitted to move the ball around the pitch.

Curvy bottom and hips, wasp waist or gym-honed figure: the image of the ideal body has changed a lot over the centuries. Underwear helps people get as close as possible to that perfect image.

One of the most personal designs can be found right there on your head.

How does the wing of an aircraft work?

Solar cars need to be as efficient as possible and are therefore completely streamlined. In this video, Luc Evertzen of Solar Team Twente tells you more about the importance of streamlining solar cars.

Cyclist Ellen van Dijk is a seven-time world champion and set the world hour record in 2022. In this video, she elaborates on why streamlining is important to her.

In search of the ideal streamline, people often look to nature. But what are we actually talking about when we talk about streamlined animals?

What is a streamline? And what is aerodynamic resistance or ‘drag’?

In our present age of climate upheaval and fuel shortages, reducing air resistance is right back at the top of the design agenda.

Aerodynamics or hydrodynamics are crucial to speed sports like swimming, cycling, skating, bobsledding and skiing.

At its height, the streamlined design was accompanied by certain modern ideals.

It was no coincidence that the streamlined look became so popular in the 1930s.

New, streamlined vehicles were frequently held out in advertisements as the future of transport. In this way, streamlined trains, cars, aeroplanes and boats assumed an iconic status.

The streamline heralded in a new kind of modernity.

Many early experiments set out to compare forms in order to identify the perfect one.

For hundreds of years, a galloping horse was viewed as the epitome of speed. But this would change in the late nineteenth and early twentieth centuries. New inventions like the train, the car and the aeroplane meant that speeds that once seemed fantastical were becoming increasingly possible. This new potential for progress had a huge…

Learning from nature can still be very useful when it comes to creating aerodynamic designs.

The term “streamline” originates from science and engineering, but what is it?

Heera Shin researched the development of metaverses and avatars and asked herself: how do we care for this growing number of avatars, our digital identities?

As not to get left behind as digitalisation rapidly develops, FashionUnited has compiled a selection of terms and words that are imperative to understanding this vast new realm.

The short history of digital fashion.

In order to join a guild, a craftsman needed to submit a masterpiece. That was a specially made specimen of his skill, detailed in advance, that was judged to ascertain his qualifications. In nearly every German town, an aspiring cabinetmaker needed to make a drawing of the masterpiece he intended to submit, prior to being…

A drawing can depict designed object so perfectly, that it is unlikely ever to have been realized as shown. For example, the designer can ignore the technical limitations of a particular material, or he can imagine a work of art on which various makers would need to work together so concertedly as to be practically…

A draughtsman may combine two designs in a single drawing by depicting an object composed of two different halves. Such a drawing is manifestly a design: no object would ever be executed in that manner. A potential client was able to compare the two propositions and choose either of them. Moreover, this mode of presentation…

A designer forms his first idea about an object through drawing. He makes a quick sketch which he can subsequently alter or improve, or amplify by adding another sketch. In this way he uses the drawing to create a design, first of all for himself. The drawing makes the first idea visible and serves as…

Luigi Valadier (1726–1785) ran the foremost goldsmiths’ workshop in Rome for many years, and after his death it was continued by his son Giuseppe (1762–1839). An enormous amount of drawings from this workshop has been preserved. They are not just fine presentation drawings, of a kind known from other workshops as well, but also proper…

While a beautiful object was being made, many drawings were produced. They varied from quick sketches to try out a shape or decorative motif, to full-scale model drawings for particular elements of the work in question. Once the object was completed, those drawings were normally discarded, as they had fulfilled their role. Happily, some examples…

The order for a large and expensive work of art for a church, such as choirstalls or a pulpit, was a matter of serious concern. Next to a pope, a bishop or a vicar, a governing body of some kind was often involved as well. A contract was usually drawn up, in which the work…

At the end of the nineteenth century there was great interest in the decorative arts. There was a wide-felt concern that as a result of the Industrial Revolution, the quality of functional and ornamental objects had deteriorated, both in terms of design and execution. Many young artists were keen to improve this situation. Rather than…

An object’s venerable age could from an additional argument to have a drawings made of it. From the Renaissance onwards, artefacts from Greek and Roman antiquity were highly admired. Both artists and connoisseurs were keen to obtain images of them. Works of art made at later periods were also collected and studied, and drawings of…

Once a fine object was made, it might be recorded in a drawing for a number of reasons. An owner could commission a drawn inventory of his possessions: this occurred most frequently for assemblages of works in silver and gold or other precious treasury pieces. Objects were also drawn as examples of new designs, fashions…

From the fifteenth century onwards many engraved designs for the decorative arts have been produced. These prints were the principal medium for the dissemination of new kinds of objects, fashions, styles, models and decorative motifs. When a designer drew a design as a model to be engraved, he was faced with a different task from…

Drawings were an important means of selling works of art and fine objects. They could represent a work of art that had been finished, or provide an image of what an object would look like when ordered. Drawings of objects were sent all over Europe, or brought along to annual fairs where dealers and agents…

Nancy Bocken is professor of Sustainable Business at Maastricht University. For the Third Floor, she interprets the impact of the fashion industry on the environment and she shares tips on how both the government, sneaker brands and sneaker lovers can make more sustainable choices.

Shoes made from sustainable materials such as apple leather, mushroom leather and recycled rubber are increasingly seen as an alternative to animal leather. What is the potential and what are the challenges?

A reflection on Elisa van Joolen’s PORTAL 012 workshop, by writer Emma van Meyeren and photographer Nikola Lamburov.

In een wereld waar het draait om minimale marges tussen winst en verlies, delft het milieu vaak het onderspit. Fabrikanten denken vooral in winst, niet in verlies en al helemaal niet in verlies voor de planeet. Dat geldt ook voor de maker van je hypermoderne stampers.

Why are the CO2 emissions of sneaker production so high? And what can be done about it?

Nike, Adidas and Puma, but also new brands are focusing on them: NFT sneakers, or virtual sneakers. Such a sneaker is a unique digital “non-fungible token” (NFT), a concept that is increasingly common in the art and fashion world. The digital shoe can be saved and later sold or worn by gamers in the metaverse…

Titi Finlay is a London based content creator, sneakerhead and sneaker activist working. For the Third Floor she tries to answer the question: why can’t sneakers be gender neutral?

Edson and Gee look back on the development of Patta with anecdotes about a number of sneakers and shoes.

Some were banned, while others stir up very strong emotions, and then there are also lawsuits between makers and brands.

Designers Janntje and Toon talk about the exhibition design, details and challenges.

The sneaker industry is vast. It has grown exponentially over the last two decades and shows no sign of slowing down. In 2021, for example, about 1.2 billion sneakers were sold worldwide which is almost double the amount of sneakers sold in 2012.

Nowadays, sneaker culture is a global phenomenon, but it was born locally, even before the rise of the internet. The series Sole Origins takes you to the cities that have had a great impact on this.

In our sneaker dictionary you will find an overview of the most important, most used and sometimes just plain fun words.

Everyone can point out the sole of a sneaker, but what about the upper? Where is the mustache? And what do the eyelet and the aglet have in common? Find out in this sneaker anatomy.

Still the sneaker’s popularity remains undiminished, especially among young people. Worldwide subcultures keep adding specific models to their daily uniform.

In the 1990s, the sneaker gained a foothold in the Netherlands thanks to gabbers and bubbling, but a unique way of styling the sneaker also emerged in London.

When sneaker brands realized the popularity among young people, they tried to entice them by using musicians and athletes as role models.

Sneaker culture has become ubiquitous thanks largely to the influence of young people from diverse inner-city neighbourhoods. They have been instrumental in elevating sneakers from pure sportswear to sought-after icons of style.

The sneaker industry is environmentally damaging, but there are many hopeful projects to address these problems.

Most sports shoes that we now consider groundbreaking arose from solving core design concerns, such as traction, fit, stability, cushioning and energy return can help to improve athletic performance.

In the 1990s major sports brands ventured outside their comfort zone, entering into exclusive partnerships with small retailers and progressive fashion designers.

Sneaker culture has become ubiquitous thanks largely to the influence of young people from diverse inner-city neighbourhoods. They have been instrumental in elevating sneakers from pure sportswear to sought-after icons of style.

Few objects are as universal or as diverse as the sneaker. Which is one reason why the sneaker has become the undisputed cultural symbol of our times, bridging culture, design, fashion, music and technology.

Afgerukte ledematen, ontbindende lijken en afstotelijke monsters. Net als in het posthumanisme staat in gothic het lichaam centraal. Toevallig? Volgens curator Tomas van den Heuvel niet.

From the exhibition: the Goth subculture experiments like no other with gender, sexuality and style, finding new meanings for old stereotypes through endless combinations.

From the exhibition: new technologies help to visualize the dark sense of life in constantly changing ways, although it is frequently the shortcomings of such technology – scratches on the film or fading of the photograph – that give a ‘Gothic feel’ to an image.

From the exhibition: the threatening, imper­so­nal and all-consuming metropolis shaped the Gothic imagination of this un­certain pe­riod. It is a form of the Gothic where fear of the future becomes entangled with the dread of the past.

From the exhibition: in the Gothic tradition, historyis exaggerated, twisted or straightforwardly invented. The past on which Goth is based is an intoxicating mixture of fantasy and reality.

From the exhibition: Goth eagerly pursues a sense of authenticity and is not afraid to evoke it artificially.

From the exhibition: The Goth tradition allows you to mix imagery, symbols and styles to your heart’s content. The result is an emphatic atmosphere, which stimulates the imagination and creates darkness. Goth isn’t a style in the traditional sense but a feeling.

From the exhibition: a sublime nature in this sense features prominently in the Gothic tradition, not only as a setting for elusive mysteries or unspeakable secrets, but also as a protagonist in its own right.

From the exposition: goth is a battleground for the great issues of identity, individual and community. Now, and already in the nineteenth century.

How come the goth subculture keeps popping up? Under what circumstances did this subculture arise, and what will goth look like in the future? This livestream answers all these questions and more.

Goth is widespread in our contemporary culture. How is this enchanting world formed? Why is goth so popular? How come almost every one of us recognizes something of ourselves through this dark and morbid aesthetic?

In what is also known as ‘the Inflatable Era’, inflatable architecture was manufactured as a prerequisite for a new, nomadic way of life. Space travel served as the inspiration for these capsules. However, are these high-tech hide-outs post-human or not?

“A little world in which the big one holds its tryouts”, is how guest curator and professor Bart Lootsma describes the development of Austrian avant-garde movements in the 20th century. In this lecture series, Lootsma places the so-called ‘Radical Austria’ of the 1960s in the context of the long Austrian tradition of art and design.

The need for radical change manifested itself in post-war Austria in a series of mega­lo­manic urban designs. These projects share an ob­ses­sion with technology and infrastructure and a drive to create completely new ways of living together.

Visiting the exhibition, you will receive the accom­pan­ying ca­ta­log. It documents both the technical information of all ex­hi­bi­ted works, as well as substantive texts to con­tex­tu­a­lize im­por­tant makers and themes. You can find the digital version here.

Curator and architectural historian Bart Lootsma shows you around the ex­hi­bition. He reflects on several key works by important Austrian designers active in the 60s and 70s.

Parallel to the exhibition, architectural­theory.eu presents a selection of films on and by the protagonists of the exhibition, made for and broadcasted by the ORF. The films are as radical as the people, ideas and work in the ex­hi­bi­tion. They provide a unique snapshot of Austrian culture in the 60s and 70s.

Can’t get enough of the wild 60s in Austria? Then listen to the podcast tips that we have put together for you here. From the actions of feminist icon Valie Export to Gernreich’s moni­kini, and from Wolf D. Prix’s revolutionary ideals to Wilhelm Reich’s unusual ideas about sexual liberation.

The oil crisis and environmental issues have led to an international reconsideration of the technological fascinations of the avant-gardes of the 1960s. Haus-Rucker-Co, in particular, reflects in very large installations on the con­se­quences of environmental pollution.